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The new 8pm collection for Spring-Summer 2016 is born from the mix of sport attitude and rock and roll spirit. Sport codes are translated in a modern language, less functional and more decorative, remaining easy and fresh, a mix between feminine fantasy and sports vocabulary.
Between urban mood and “Athleisure” (a world wide trend that recalls a sport world, using the typical fabrics such as fleece and jersey, but combined with fashion) in a search for an active woman that is integrated in the world of seduction and self-assertiveness.
The palette looks as usual to an underground and urban world of rock style, starting from black and white, leading down to an intense natural sand color and a sophisticated and neutral army green, with splashes of “technical” and energetic colors like China blue, signal yellow and a soft coral red.
The variety of fabrics contribute to a difference of touches and aspects in the collection. Starting from more unrefined yet modern touches, that mark a return to a fresh and natural look - like an ethnic inspired blanket throw, a flamed linen/rayon, linen and cotton jersey in melange or solid colors, devorè fleece and perforated linen – up to more modern materials like sporty nets, flouncy viscose for dresses and pants, also used in all-over prints that contribute to create colored and trendy outfits, or light and transparent fabrics for tops and blouses, like viscose georgette, pure silk with lurex and a delicate pattern of stars on a soft rayon base.
Some fabrics are laminated with a matte leather effect, and used in t-shirts, pants or wind jackets.
In contrast to this sport linearity a strong decoration on the garments: studs of every shape and color, special materials like glitter in different metal hues bonded to fabrics decorate the typical over-size and exaggerated 8pm volumes, making the outfits up-to-date and feminine.
The focus of the collection is on shapes and volumes: soft and excessive, aiming to an understated and delicate yet modern femininity.
The woman that wears this collection feels sexy without over-showing, practical and functional from morning to night.
The pants resemble the sporty/casual look that is typical of 8pm, a new line is added for SS16, the bell bottoms, a clear seventies inspired line but without the vintage feel and less exaggerated.
The accessories complete the looks, clutch and fully detailed body bags useful for the simplest outfits, and eighties inspired bijoux with animalier touches